Creating workplaces where people matter the most
We’re Amplify Work
We’re
Amplify Work
transforming workplaces by putting people first
At Amplify Work, we are passionate about people and how they elevate workplaces when supported with human-centric solutions. We’re not your typical consulting team as we invest in truly getting to know each organization to develop solutions as unique as its people. We respectfully challenge the status quo and avoid recycling generic solutions, focusing instead on creating human-centered solutions that shape organizational culture and create meaningful impact.
Our team is an experienced group of HR, EDI and Reconciliation Practitioners who have both in-house and consulting expertise. This means we know what it’s like to recommend solutions AND implement them. This experience ranges from mulit-national, large organizations to small start-ups and everything in between. We have partnered with organizations across Canada, in all industries, meaning we understand the environment that our clients operate in, and can respond accordingly. We have also led engagement with Indigenous Communities from Quebec to BC, so we understand the unique needs and cultures of Indigenous communities.
Our consultants typically hold Chartered Professional in Human Resources (CPHR designations), International Association for Public Participation (IAP2) certifications and have extensive professional experience that ensures a high level of skill and expertise. We are committed to offering strategic and actionable solutions that help our clients organizations thrive.
Our approach is guided by our values, which are a set of collective principles that lay the foundation for how we operate within our team and with our clients. We foster strong relationships and listen deeply through engagement strategies designed to encourage open, honest conversation. We aren’t afraid to lean into uncomfortable or challenging conversations, but we do so with empathy, knowing this is how individual and organization growth happens.
Partner with Us Today
At Amplify Work, we are passionate about people and how they elevate workplaces when supported with human-centric solutions. We’re not your typical consulting team as we invest in truly getting to know each organization to develop solutions as unique as its people. We respectfully challenge the status quo and avoid recycling generic solutions, focusing instead on creating human-centered solutions that shape organizational culture and create meaningful impact.
Our team is an experienced group of HR, EDI and Reconciliation Practitioners who have both in-house and consulting expertise. This means we know what it’s like to recommend solutions AND implement them. This experience ranges from mulit-national, large organizations to small start-ups and everything in between. We have partnered with organizations across Canada, in all industries, meaning we understand the environment that our clients
operate in, and can respond accordingly. We have also led engagement with Indigenous Communities from Quebec to BC, so we understand the unique needs and cultures of Indigenous communities.
Our consultants typically hold Chartered Professional in Human Resources (CPHR designations), International Association for Public Participation (IAP2) certifications and have extensive professional experience that ensures a high level of skill and expertise. We are committed to offering strategic and actionable solutions that help our clients organizations thrive.
Our approach is guided by our values, which are a set of collective principles that lay the foundation for how we operate within our team and with our clients. We foster strong relationships and listen deeply through engagement strategies designed to encourage open, honest conversation. We aren’t afraid to lean into uncomfortable or challenging conversations, but we do so with empathy, knowing this is how individual and organization growth happens.
experience that ensures a high level of skill and expertise. We are committed to offering strategic and actionable solutions that help our clients organizations thrive.
Our approach is guided by our values, which are a set of collective principles that lay the foundation for how we operate within our team and with our clients. We foster strong relationships and listen deeply through engagement strategies designed to encourage open, honest conversation. We aren’t afraid to lean into uncomfortable or challenging conversations, but we do so with empathy, knowing this is how individual and organization growth happens.
open, honest conversation. We aren’t afraid to lean into uncomfortable or challenging conversations, but we do so with empathy, knowing this is how individual and organization growth happens.
Humanity at the heart of every workplace
Our Bold Vision for a Human-Centric Future
VISION
We aim to make a significant impact by creating a world where people are at the heart of every workplace and organizations evolve into inclusive, human-first spaces that advance meaningful connections and opportunities for all.
MISSION
We place humanity at the center of everything we do, transforming workplaces through custom HR, EDI and Reconciliation solutions. We help organizations navigate complexity in the workplace and amplify inclusive, respectful environments where everyone thrives.
We place people at the heart of the work that we do. This drives our commitment to understanding the uniqueness of each organization, employee and community through deep listening, meaningful engagement and intentional actions. People are the heart of organizations and we design solutions that are truly centered on people.
Empathy is the foundation of our work. We believe that understanding different perspectives is key to creating meaningful change. We know that everyone is at a different place in their journey, and we approach every person and situation with compassion, listening deeply to appreciate experiences that aren’t our own. This allows us to address and meet our clients where they are at to ensure we are creating positive impact.
Our work is built on trust. We form genuine relationships with our clients, their employees and community members, grounded in credibility and empathy. With sustainable, positive relationships, we create environments where meaningful change can occur. We don’t shy away from uncomfortable conversations, we embrace them as opportunities for growth and real transformation.
Change requires courage, and we are committed to taking bold steps with our clients. We create space for difficult conversations that challenge the status quo, knowing that this discomfort is necessary for growth. We don’t do what’s easy, we tackle the hard things with our clients to create solutions that are transformative and sustainable.
We can’t make change alone. While partnership is embedded in everything that we do, it deserves a special mention. We don’t work for you, we don’t do the work for you. We work WITH you, and every solution we create stems from a relationship built on respect and a shared vision for amplifying humanity in your workplace.
meet
Gillian Hynes
(She/Her)
Founder and Lead Amplifyer: Advocate for Human-Centric Workplaces
Founder and
Lead Amplifyer:
Advocate for Human-Centric Workplaces
read gillian's bio
Gillian Hynes
(She/Her)
Founder and Lead Amplifyer: Advocate for Human-Centric Workplaces
Founder and
Lead Amplifyer:
Advocate for Human-Centric Workplaces
Gillian lives her belief that healthy and sustainable organizations are built on trust, community and connection. She is passionate about an equitable and inclusive society for equity-deserving groups. As a settler, Gillian is doing the work to listen, learn, reflect and act in Reconciliation.
With a human-centered approach, Gilian believes people are the heart of every workplace and community. She incorporates human perspective into problem-solving, programs and processes to create more inclusive and innovative outcomes. Her unique ability to navigate large, complex organizations and smaller, non-profit or start-up organizations has allowed her to deliver impactful outcomes in Human Resources, EDI, Reconciliation, transforming workplaces. With her multi-passionate approach, she advances diversity, equity and inclusion in our workplaces; connects people to build vibrant communities; explores how innovation can elevate our purpose; and develops creative organizational and community solutions.
Gillian’s impact extends beyond organizations to community building and social impact. She is a sought after speaker, contributing her insights at conferences, external events, podcasts, university lectures and other media throughout Canada. Recognized for her leadership, Gillian is the past President of Ask Her YYC, a non-profit organization advancing inclusion and gender representation in municipal politics and is a Coach for the Fora Young Directors Program. Gillian is also an instructor at MRU, helping to share her experience in Human Resources with university students. Gillian is grateful to serve on the Board of the Calgary Public Library and to be a Fellow with the Energy Futures Lab.
Gillian holds a Masters of Business Administration as well as a Certificate in Social Impact from Queens University, along with her certificate from the International Association for Public Participation (IAP2). She also maintains a designation as a Chartered Professional in Human Resources. Her awards include 2021 United Way Culbert Family Award Winner for her philanthropic leadership, a 2019 Young Women in Energy award winner for her impact on the Energy industry and a 2019 Canadian HR Awards Woman of Distinction Nominee for her innovative approach to Human Resources. In 2021, Gillian was recognized as an emerging leader in the Daily Oil Bulletin’s Rising Stars Class for her human-centric approach to work.
Gillian currently lives in Treaty 7 Territory and the Métis Nation in Alberta, in Calgary, with her partner and two young children. Gillian is a foodie, avid traveler and loves a hot cup of matcha tea.
Work with Gillian to Amplify People-Centric Solutions
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Gillian lives her belief that healthy and sustainable organizations are built on trust, community and connection. She is passionate about an equitable and inclusive society for equity-deserving groups. As a settler, Gillian is doing the work to listen, learn, reflect and act in Reconciliation.
With a human-centered approach, Gilian believes people are the heart of every workplace and community. She incorporates human perspective into problem-solving, programs and processes to create more inclusive and innovative outcomes. Her unique ability to navigate large, complex organizations and smaller, non-profit or start-up organizations has allowed her to deliver impactful outcomes in Human Resources, EDI, Reconciliation, transforming workplaces. With her multi-passionate approach, she advances diversity, equity and inclusion in our workplaces; connects people to build vibrant communities; explores how innovation can elevate our purpose; and develops creative organizational and community solutions.
Gillian’s impact extends beyond organizations to community building and social impact. She is a sought after speaker, contributing her insights at conferences, external events, podcasts, university lectures and other media throughout Canada. Recognized for her leadership, Gillian is the past President of Ask Her YYC, a non-profit organization advancing inclusion and gender representation in municipal politics and is a Coach for the Fora Young Directors Program. Gillian is also an instructor at MRU, helping to share her experience in Human Resources with university students. Gillian is grateful to serve on the Board of the Calgary Public Library and to be a Fellow with the Energy Futures Lab.
Gillian holds a Masters of Business Administration as well as a Certificate in Social Impact from Queens University, along with her certificate from the International Association for Public Participation (IAP2). She also maintains a designation as a Chartered Professional in Human Resources. Her awards include 2021 United Way Culbert Family Award Winner for her philanthropic leadership, a 2019 Young Women in Energy award winner for her impact on the Energy industry and a 2019 Canadian HR Awards Woman of Distinction Nominee for her innovative approach to Human Resources. In 2021, Gillian was recognized as an emerging leader in the Daily Oil Bulletin’s Rising Stars Class for her human-centric approach to work.
Gillian currently lives in Treaty 7 Territory and the Métis Nation in Alberta, in Calgary, with her partner and two young children. Gillian is a foodie, avid traveler and loves a hot cup of matcha tea.
to navigate large, complex organizations and smaller, non-profit or start-up organizations has allowed her to deliver impactful outcomes in Human Resources, EDI, Reconciliation, transforming workplaces. With her multi-passionate approach, she advances diversity, equity and inclusion in our workplaces; connects people to build vibrant communities; explores how innovation can elevate our purpose; and develops creative organizational and community solutions.
Gillian’s impact extends beyond organizations to community building and social impact. She is a sought after speaker, contributing her insights at conferences, external events, podcasts, university lectures and other media throughout Canada. Recognized for her leadership, Gillian is the past President of Ask Her YYC, a non-profit organization advancing inclusion and gender representation in municipal politics and is a Coach for the Fora Young Directors Program. Gillian is also an instructor at MRU, helping to share her experience in Human Resources with university students. Gillian is grateful to serve on the Board of the Calgary Public Library and to be a Fellow with the Energy Futures Lab.
Gillian holds a Masters of Business Administration as well as a Certificate in Social Impact from Queens University, along with her certificate from the International Association for Public Participation (IAP2). She also maintains a designation as a Chartered Professional in Human Resources. Her awards include 2021 United Way Culbert Family Award Winner for her philanthropic leadership, a 2019 Young Women in Energy award winner for her impact on the Energy industry and a 2019 Canadian HR Awards Woman of Distinction Nominee for her innovative approach to Human Resources. In 2021, Gillian was recognized as an emerging leader in the Daily Oil Bulletin’s Rising Stars Class for her human-centric approach to work.
Gillian currently lives in Treaty 7 Territory and the Métis Nation in Alberta, in Calgary, with her partner and two young children. Gillian is a foodie, avid traveler and loves a hot cup of matcha tea.
and social impact. She is a sought after speaker, contributing her insights at conferences, external events, podcasts, university lectures and other media throughout Canada. Recognized for her leadership, Gillian is the past President of Ask Her YYC, a non-profit organization advancing inclusion and gender representation in municipal politics and is a Coach for the Fora Young Directors Program. Gillian is also an instructor at MRU, helping to share her experience in Human Resources with university students. Gillian is grateful to serve on the Board of the Calgary Public Library and to be a Fellow with the Energy Futures Lab.
Gillian holds a Masters of Business Administration as well as a Certificate in Social Impact from Queens University, along with her certificate from the International Association for Public Participation (IAP2). She also maintains a designation as a Chartered Professional in Human Resources. Her awards include 2021 United Way Culbert Family Award Winner for her philanthropic leadership, a 2019 Young Women in Energy award winner for her impact on the Energy industry and a 2019 Canadian HR Awards Woman of Distinction Nominee for her innovative approach to Human Resources. In 2021, Gillian was recognized as an emerging leader in the Daily Oil Bulletin’s Rising Stars Class for her human-centric approach to work.
Gillian currently lives in Treaty 7 Territory and the Métis Nation in Alberta, in Calgary, with her partner and two young children. Gillian is a foodie, avid traveler and loves a hot cup of matcha tea.
Energy Futures Lab.
Gillian holds a Masters of Business Administration as well as a Certificate in Social Impact from Queens University, along with her certificate from the International Association for Public Participation (IAP2). She also maintains a designation as a Chartered Professional in Human Resources. Her awards include 2021 United Way Culbert Family Award Winner for her philanthropic leadership, a 2019 Young Women in Energy award winner for her impact on the Energy industry and a 2019 Canadian HR Awards Woman of Distinction Nominee for her innovative approach to Human Resources. In 2021, Gillian was recognized as an emerging leader in the Daily Oil Bulletin’s Rising Stars Class for her human-centric approach to work.
Gillian currently lives in Treaty 7 Territory and the Métis Nation in Alberta, in Calgary, with her partner and two young children. Gillian is a foodie, avid traveler and loves a hot cup of matcha tea.
Distinction Nominee for her innovative approach to Human Resources. In 2021, Gillian was recognized as an emerging leader in the Daily Oil Bulletin’s Rising Stars Class for her human-centric approach to work.
Gillian currently lives in Treaty 7 Territory and the Métis Nation in Alberta, in Calgary, with her partner and two young children. Gillian is a foodie, avid traveler and loves a hot cup of matcha tea.
meet
Crystal Blain
(She/Her)
Reconciliation Practitioner and Amplifyer: Advocate for Indigenous Empowerment and Community Healing
Reconciliation Practitioner and Amplifyer:
Advocate for Indigenous Empowerment and Community Healing
read Crystal's bio
Crystal Blain
(She/Her)
Reconciliation Practitioner and Amplifyer: Advocate for Indigenous Empowerment
and Community Healing
Reconciliation Practitioner and Amplifyer:
Advocate for Indigenous Empowerment and Community Healing
Crystal is a proud Indigenous woman from the Peguis First Nation, located in Manitoba, Canada. A trauma and abuse survivor, she brings an organic and earthy approach to her work that allows clients to feel at ease, whether in a corporate boardroom, a not-for-profit lunchroom, or on the tailgate of a pick-up truck. Her personal journey and empathy allow her to build strong, trusting relationships in diverse settings.
An Elder once told Crystal that letting go, being vulnerable, and sharing her fears and trauma would ensure those feelings would have no power over her. She shares this sage advice in order to provide hope within the Indigenous community and its members.
While working with Blain Law and Darrin Blain Barristers, Crystal had the privilege to interview countless IRS and Day School Survivors and learned that trust is built. Again, while writing Gladue Reports, or ghost writing for the National Inquiry into Missing and Murdered Indigenous Women and Girls, Crystal’s clients taught her that in the face of adversity, no one is garbage and positive change is possible!
Crystal believes that we all can change the future by building trustful and respectful relationships between Indigenous and non-Indigenous communities. Her passion for this work is infectious and her delivery is sincere and often, quite entertaining. As Auntie to 56 nieces and nephews, she embraces the responsibilities that come from this Indigenous title brings which spills over into her work. She is a truth-teller, a holder of secrets, and she provides shots of motivation, love, laughter and gratitude often.
Crystal holds a BA in General Studies from the University of Calgary, a Professional Writing Diploma from Mount Royal University. She is a Certified Public Participation Practitioner through the International Association of Public Participation (IAP2). She also sits on the Board of Directors for the Aboriginal Friendship Centre of Calgary (AFCC).
Crystal currently lives in Treaty 7 Territory and the Métis Nation of Alberta, in Calgary where her dog takes her for long walks daily.
Join Crystal in building trustful, respectful relationships
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Crystal is a proud Indigenous woman from the Peguis First Nation, located in Manitoba, Canada. A trauma and abuse survivor, she brings an organic and earthy approach to her work that allows clients to feel at ease, whether in a corporate boardroom, a not-for-profit lunchroom, or on the tailgate of a pick-up truck. Her personal journey and empathy allow her to build strong, trusting relationships in diverse settings.
An Elder once told Crystal that letting go, being vulnerable, and sharing her fears and trauma would ensure those feelings would have no power over her. She shares this sage advice in order to provide hope within the Indigenous community and its members.
While working with Blain Law and Darrin Blain Barristers, Crystal had the privilege to interview countless IRS and Day School Survivors and learned that trust is built. Again, while writing Gladue Reports, or ghost writing for the National Inquiry into Missing and Murdered Indigenous Women and Girls, Crystal’s clients taught her that in the face of adversity, no one is garbage and positive change is possible!
Crystal believes that we all can change the future by building trustful and respectful relationships between Indigenous and non-Indigenous communities. Her passion for this work is infectious and her delivery is sincere and often, quite entertaining. As Auntie to 56 nieces and nephews, she embraces the responsibilities that come from this Indigenous title brings which spills over into her work. She is a truth-teller, a holder of secrets, and she provides shots of motivation, love, laughter and gratitude often.
Crystal holds a BA in General Studies from the University of Calgary, a Professional Writing Diploma from Mount Royal University. She is a Certified Public Participation Practitioner through the International Association of Public Participation (IAP2). She also sits on the Board of Directors for the Aboriginal Friendship Centre of Calgary (AFCC).
Crystal currently lives in Treaty 7 Territory and the Métis Nation of Alberta, in Calgary where her dog takes her for long walks daily.
feelings would have no power over her. She shares this sage advice in order to provide hope within the Indigenous community and its members.
While working with Blain Law and Darrin Blain Barristers, Crystal had the privilege to interview countless IRS and Day School Survivors and learned that trust is built. Again, while writing Gladue Reports, or ghost writing for the National Inquiry into Missing and Murdered Indigenous Women and Girls, Crystal’s clients taught her that in the face of adversity, no one is garbage and positive change is possible!
Crystal believes that we all can change the future by building trustful and respectful relationships between Indigenous and non-Indigenous communities. Her passion for this work is infectious and her delivery is sincere and often, quite entertaining. As Auntie to 56 nieces and nephews, she embraces the responsibilities that come from this Indigenous title brings which spills over into her work. She is a truth-teller, a holder of secrets, and she provides shots of motivation, love, laughter and gratitude often.
Crystal holds a BA in General Studies from the University of Calgary, a Professional Writing Diploma from Mount Royal University. She is a Certified Public Participation Practitioner through the International Association of Public Participation (IAP2). She also sits on the Board of Directors for the Aboriginal Friendship Centre of Calgary (AFCC).
Crystal currently lives in Treaty 7 Territory and the Métis Nation of Alberta, in Calgary where her dog takes her for long walks daily.
Crystal believes that we all can change the future by building trustful and respectful relationships between Indigenous and non-Indigenous communities. Her passion for this work is infectious and her delivery is sincere and often, quite entertaining. As Auntie to 56 nieces and nephews, she embraces the responsibilities that come from this Indigenous title brings which spills over into her work. She is a truth-teller, a holder of secrets, and she provides shots of motivation, love, laughter and gratitude often.
Crystal holds a BA in General Studies from the University of Calgary, a Professional Writing Diploma from Mount Royal University. She is a Certified Public Participation Practitioner through the International Association of Public Participation (IAP2). She also sits on the Board of Directors for the Aboriginal Friendship Centre of Calgary (AFCC).
Crystal currently lives in Treaty 7 Territory and the Métis Nation of Alberta, in Calgary where her dog takes her for long walks daily.
from the University of Calgary, a Professional Writing Diploma from Mount Royal University. She is a Certified Public Participation Practitioner through the International Association of Public Participation (IAP2). She also sits on the Board of Directors for the Aboriginal Friendship Centre of Calgary (AFCC).
Crystal currently lives in Treaty 7 Territory and the Métis Nation of Alberta, in Calgary where her dog takes her for long walks daily.
Gillian on your team makes your whole team better.
Gillian’s excellence in HR shows up in every team, every organization, every meeting everywhere.
Kelley Lang
I Was Thoroughly Impressed.
Gillian was effective in understanding the First Nations’ needs and she was dedicated to delivering high-quality results.
Desiree Gervais
Gillian Hynes' work has been truly transformative.
Her generosity with her time and guidance in seeking the right perspectives were invaluable.
Nancy Cherniwchan
Gillian is an exceptional visionary leader.
Gillian’s fierce desire to see DEIB a reality gives her clients an edge to be ahead of the curve. I highly recommend Gillian.
Angel Sansregrett
Start Learning Now
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Advancing EDI at a Multinational Corporation
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Leading Reconciliation Efforts in HR
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It is with gratitude, respect and reciprocity that we acknowledge Amplify Work was founded in Moh’Kinstsis, Wîcîspa and Guts’ists’i, otherwise known as Calgary to settlers. We recognize the Indigenous Peoples, cultures, homes and oral teachings of the Treaty 7 signatories including the Blackfoot Confederacy, consisting of the Siksika, Piikani and Kainai nations, the Îethka Nakoda Nation, consisting of the Chiniki, Bearspaw and Goodstoney Bands, and the Tsuut’ina Nation. This is also part of the historic Northwest Métis homeland and to the Otipemisiwak Métis Government, Métis Nation District 5 and 6. We acknowledge as a remote team, we may work across many Traditional Territories, and we honour all Territories and Treaties as Treaty People in Canada.
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